Open Startup Report
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#004 November 2021 // Open-Startup-Report

Luca Röhrborn

August 19, 2021

Introduction

This month we were able to increase the number of created Instagram Stories by 71.4% what makes 132 Instagram Stories in total.

Last month we predicted to hit profitability by end of the year. What we did not take into consideration were the BlackWeek and CyberMonday. These special events and Q4, in general, is extremely important for e-commerce brands. Therefore, we had significantly fewer installations this month.

Thanks a lot to all our customers who kept using our app during this time! We are truly honored!



BrandAdvocate in Numbers - November

  • 💸 MRR (Monthly-Recurring-Revenue): 249,08$(+10.8%)
  • 👩 Active Merchants: 170(+10)
  • 👀 Visitors Website + Shopify App Store Page: 193 (-3.5%) +400 (-7.4%)
  • 📱 Generated Instagram Stories: 132(+71.4%)
  • 👥 Gathered Instagram Accounts: 220 (+30.2%)
  • 💳 Expenses:  740,57$
  • 🧾 Profits/Losses: -491,45$

Feature Releases - November

  • Klaviyo Connection (Only for the Pro Plan)
  • Improved Instagram Insights and Analytics

👩 Customers (Installs / Uninstalls)

We currently have 160 installations and a user growth of 33%. We had 11 (21% of new customers) signups for the paid plan & 4 cancelled paid plans. Those 7 new customers in the paid plan could result in 133$ mrr next month as well as the following months.

💸 MRR (Monthly-Recurring-Revenue)

We had total revenue of 249,08$.

💳 Costs

  • 23,75$ (20.11€) Accounting-Software
  • 9,39$ (7,95€) E-Mail Provider (Mailjet)
  • 7$ Docker Hub
  • 19,58$ (16,80€) Microsoft Teams
  • 20,98$ (18,13€) Server
  • 15$ Atlassian Products
  • 9$ Gebühren Testshop
  • 466,18$ (400€)necessary payouts
  • 159,69$ (137,97€) Webcams for all team members = higher productivity
  • 10$ Marketing Tool (LinkedIn)

Total = 740,57$

Even though we were able to increase our earnings by 10% we are having a loss of -491,45$.

What else happened in November!?

In November we heavily concentrated on our backend structure to accelerate development for upcoming features just as in October. Stay tuned to see what we are up to. Our goal is to turn your customers into your No. 1 Sales Channel!